Charbel Karam is a digital media expert, over the course of his 13-year career, he has worked for a number of top agencies and publishers in MENA such as Universal Media (MCN Group, part of IPG), Vertical Media Services (M&C Saatchi), and Diwanee group.

Since switching from the publisher side to a media agency, he’s been leading on many regional accounts such as L’Oréal, STC, Reese’s (Hershey’s) and Virgin Megastore KSA, in addition to local Lebanese clients such as Byblos bank, McDonald’s Lebanon, Spinneys, Antaki Group…

His experience includes: Digital Consultancy, Media Planning, Media Buying, Optimization, Reporting and Analysis, Trainings…

His experience in media includes the following platforms:

  • Facebook ads
  • Instagram ads
  • Google marketing platform (Search, Display, Video)
  • Snapchat ads
  • Twitter ads
  • LinkedIn ads
  • Direct & Programmatic buys


  • DoubleClick Ad Exchange Basics
  • DoubleClick Campaign Manager Basics
  • DoubleClick Search Basics
  • TrueView in DoubleClick Bid Manager Basics
  • AdWords Mobile
  • AdWords Display
  • AdWords Shopping
  • AdWords Search
  • AdWords Video

Google Analytics